Fragrance on a label can indicate the presence of up to 4,000 separate ingredients. Most or all of them are synthetic.
To keep both pets and humans safe we do not add fragrance to our products. We let each of the ingredients individual aromas harmonize to build the natural and light scent found in our pet shampoos. As our shampoos are very concentrated, the after-bath effect is a clean earthy smell that isn’t overwhelming.